Take The Stage, Antarctica!

The Barclaycard Repayment Calculator that helps people pay them less interest, is bad business.

Simon tweeted a teaser for 'Take The Stage Antarctica', which for 24 hours was believed to be a real show. Before Simon then revealed the ad.

Directed by Wayne McClammy

It was the most successful Barclaycard campaign of the last 10 years with x2 ROI on every marketing £ spent.


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