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TAKE THE STAGE, ANTARCTICA!



The Barclaycard Repayment Calculator that helps people pay them less interest, is bad business.









Simon tweeted a teaser for 'Take The Stage Antarctica', which for 24 hours was believed to be a real show.

Before Simon then revealed the ad.



Directed by Wayne McClammy


It was the most successful Barclaycard campaign of the last 10 years with x2 ROI on every marketing £ spent.



Press

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