Kahlua wanted to show that they believe in living life unseriously. So we made an exhibition of photos that got zero likes on Instagram.

We also uncovered a piece of internet history, the oldest unliked picture ever posted on Instagram.

There was a private view to which we invited New York's finest. 

Over 900 people came to the exhibition during it's 4 day opening.

Photos by Gregory Granaghan

We also made an audio guide on Spotify using quotes from the photographers, which you can experience in a virtual tour below.